@mcfly it is a little known fact (mostly because I made it up) that the backstory of the name is this:

Manager sent an email to the entire team asking for naming suggestions for the new product.

A frustrated employee suggested "Service?NO!" But didn't quite reach the 1 on the keyboard and hit W instead. They sent the reply without noticing. The manager liked the suggestion and initiative, felt like they had to put some final touch to it and removed the question mark: ServiceNOW