Mastodawn

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes

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Roland \\Mar 24

@SteveRudolfi This is horrifying, but it reinforces a truth we all already knew: The "Internet" as it exists today, is not a place for people like us anymore. It is a sad, fetid corpse lying in a gutter.

Frankly I don't give a shit if Google shows my page. For me, Google was a write-off about 5 years ago. The people still using Google are not my community (note, I pick my words very carefully here. Visitors to my websites are not an "audience", they are a "community").

1/?

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Roland \\

@SteveRudolfi The article ends with a comment about how the "web" is "changing". How you need to use WebMCP and make sure your website offers the Google overlords the right "pieces" of the corpse of your idea. I say fuck that.

I put myself on the web because I want to interact with real people doing real things in the real world. Sure, an AI might help them do that faster, better, etc. And yes, maybe I should make sure I use WebMCP because real people might really be trying to use AI to interact with my website. I try to have useful information on there that an AI could feasibly want. But because it's Google, and they have fucked me over more ways than I can count, I say No. That's not who I want in my community.

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