Steve RudolfiMar 23

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
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@SteveRudolfi
Hi, patent attorney here, giving a sort of PSA I often drop when I stumble upon articles like this one.

The way the system works, a very significant number of patents are not granted for things that any given company actually has, but rather for things that a company thinks that it might want to have in the future, and sometimes it's even just about having a bigger pile of patents to take into negotiations without any intentions of ever actually using the patented things.

Mar 24 at 12:21pmWeb