Steve RudolfiMar 23

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadAlsoPaisleyCat 🇨🇦

@SteveRudolfi

This is potentially disastrous for government and other institutions who absolutely require high level vetting and sign off on their public facing communications. In some cases, formats are mandated for accessibility by law or even constitutional obligations.

If Google’s AI doesn’t like what it sees, institutions can have no confidence that what is delivered by governments to their populations has fidelity to legal requirements and respects constitutional rights.

Mar 24 at 12:20pmWeb