Mastodawn

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes

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Tansy Hoskins 🍉 🍉12h ago

@SteveRudolfi how is anyone supposed to be a journalist if google is going to rewrite articles to make them more 'palatable' for readers?

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Petra van Cronenburg

@tansy Good question.
We have laws (copyright, personality rights etc., Digital Service Act in the EU) and they can't use a patent against laws.
But that will lead to a wave of lawsuits, because they’ll carry on doing what they want anyway. And small freelancers will be less able to protect themselves than major publishers.

Some book publishers are testing #noAI labels. But they can also be misused. Times of disruption.

@SteveRudolfi