Microsoft's "Fix" for Windows 11: Flowers After the Beating

https://www.sambent.com/microsofts-plan-to-fix-windows-11-is-gaslighting/

Microsoft's "Fix" for Windows 11: Flowers After the Beating

Microsoft spent four years stuffing Windows 11 with ads, forced Copilot integrations, and bloatware, now they want applause for promising to remove it.

Sam Bent

It’s quite common for companies to work their way up to the line of the most user hostile version of their product that users will tolerate. Especially with software where they can just go flip a switch and turn off whatever feature did cross the line but keep everything they gained by inching up to the line, which seems to inevitably result in things like the condition of windows 11.

I think the only way this gets better for consumers is if customer response more often insisted further roll backs than just the last straw if a company crosses the line. The risk of losing other gains at the expense of the user should discourage companies from trying to go full on maximum extraction.

Sadly the only recent cases to achieve that level of success were the reactions to Unity’s install pricing and wizards new OGL. Mostly companies get away with “oh my bad, this final step was just an experiment, we’ve rolled it back for now” to try again later, or just toughing out the negative reception and hoping their competitors come along for the ride too so users have no choice

> It’s quite common for companies to work their way up to the line of the most user hostile version of their product that users will tolerate.

this is in general how the market for pretty much everything works (sometimes 'users' are replaced by 'the regulator', but it doesn't matter too much).

lesson in there is 'majority of users don't care nearly as much as you think', usually.

I don't think "care" is the right word here at all. We simply don't have options.

This is capitalism's biggest flaw: it's based on the assumption that there will be competition, but competition eventually leads to winners that then consolidate their positions and we end up with no real choices.

You're telling me people would pick a worse OS because they don't care even if they had real options? I don't believe that for a second.

> This is capitalism's biggest flaw: it's based on the assumption that there will be competition

The fact that governments allow Microsoft to abuse its position to force OEMs to install Windows is the biggest problem. This would never happen in a market where regulation ensures healthy competition.

That version of capitalism sailed 40 years ago in the USA, antitrust enforcement has slowly disappeared which creates a race to the bottom for other countries who would like their companies to compete against USA's companies. If they enforce antitrust then the behemoths created in the USA by absorbing competitors without antitrust enforcement can eat their lunch, even though it's better for consumers.

Unfortunately this also allowed the USA to have companies so large that they basically control the government, changing this now will require massive political will and a political body untethered from corporate interests. I really don't see that happening in the USA, it's been thoroughly captured after so many years driving on that path.

I totally agree. There seems to be absolutely zero focus on Glass Steagall or Citizens United so I can't see how this actually happens without political revolt at this point.
Yes, the neo-liberal economy we've ended up with has drifted quite far from well-regulated Capitalism. I'd still argue that we owe a lot of our rights to hard-fought socialist policy though.
Right, and even when there are options that doesn't mean you actually get to choose what you want for all things you care about, e.g. there might be option A with feature a (e.g. no ads) and option B with feature b (e.g. no vendor lock in) but none with both a and b - so you only really get a choice for the things you care most about. Which is effectively why gradual enshittification is effective: Most users will put up with minor anti-features rather than jump to a different platform that will require new programs and/or relearning.
If people truly cared then there would be a high enough expected value to invest into building competitor to be financially worth it.
That argument doesn't really hold when the barriers of entry are so high. Believing that one of the biggest tech firms in the world is doing something undesirable and having a better idea that many people would in fact pay for is not the same as having the resources to become a unicorn with a huge global customer base that can practically implement that idea.
Sometimes companies will make more money by refusing to give consumers what they want. Collusion is also extremely profitable. A competitor that isn't interested in playing along can be bought out, but once shareholders get involved they're going to insist on screwing over their customers just like everyone else does anyway because they'd be leaving a huge pile of cash on the table otherwise and short term profits are all shareholders care about.
This is about markets. It has nothing to do with capitalism. And in fact, it is usually _because_ of healthy competition that this type of enshittification happens everywhere because quality is hard to compare for the buyers and so the sellers are forced to compete on cost.