Microsoft's "Fix" for Windows 11: Flowers After the Beating

https://www.sambent.com/microsofts-plan-to-fix-windows-11-is-gaslighting/

Microsoft's "Fix" for Windows 11: Flowers After the Beating

Microsoft spent four years stuffing Windows 11 with ads, forced Copilot integrations, and bloatware, now they want applause for promising to remove it.

Sam Bent

It’s quite common for companies to work their way up to the line of the most user hostile version of their product that users will tolerate. Especially with software where they can just go flip a switch and turn off whatever feature did cross the line but keep everything they gained by inching up to the line, which seems to inevitably result in things like the condition of windows 11.

I think the only way this gets better for consumers is if customer response more often insisted further roll backs than just the last straw if a company crosses the line. The risk of losing other gains at the expense of the user should discourage companies from trying to go full on maximum extraction.

Sadly the only recent cases to achieve that level of success were the reactions to Unity’s install pricing and wizards new OGL. Mostly companies get away with “oh my bad, this final step was just an experiment, we’ve rolled it back for now” to try again later, or just toughing out the negative reception and hoping their competitors come along for the ride too so users have no choice

> It’s quite common for companies to work their way up to the line of the most user hostile version of their product that users will tolerate.

this is in general how the market for pretty much everything works (sometimes 'users' are replaced by 'the regulator', but it doesn't matter too much).

lesson in there is 'majority of users don't care nearly as much as you think', usually.

I don't think "care" is the right word here at all. We simply don't have options.

This is capitalism's biggest flaw: it's based on the assumption that there will be competition, but competition eventually leads to winners that then consolidate their positions and we end up with no real choices.

You're telling me people would pick a worse OS because they don't care even if they had real options? I don't believe that for a second.

> This is capitalism's biggest flaw: it's based on the assumption that there will be competition

The fact that governments allow Microsoft to abuse its position to force OEMs to install Windows is the biggest problem. This would never happen in a market where regulation ensures healthy competition.

That version of capitalism sailed 40 years ago in the USA, antitrust enforcement has slowly disappeared which creates a race to the bottom for other countries who would like their companies to compete against USA's companies. If they enforce antitrust then the behemoths created in the USA by absorbing competitors without antitrust enforcement can eat their lunch, even though it's better for consumers.

Unfortunately this also allowed the USA to have companies so large that they basically control the government, changing this now will require massive political will and a political body untethered from corporate interests. I really don't see that happening in the USA, it's been thoroughly captured after so many years driving on that path.

I totally agree. There seems to be absolutely zero focus on Glass Steagall or Citizens United so I can't see how this actually happens without political revolt at this point.
Yes, the neo-liberal economy we've ended up with has drifted quite far from well-regulated Capitalism. I'd still argue that we owe a lot of our rights to hard-fought socialist policy though.
Right, and even when there are options that doesn't mean you actually get to choose what you want for all things you care about, e.g. there might be option A with feature a (e.g. no ads) and option B with feature b (e.g. no vendor lock in) but none with both a and b - so you only really get a choice for the things you care most about. Which is effectively why gradual enshittification is effective: Most users will put up with minor anti-features rather than jump to a different platform that will require new programs and/or relearning.
If people truly cared then there would be a high enough expected value to invest into building competitor to be financially worth it.
That argument doesn't really hold when the barriers of entry are so high. Believing that one of the biggest tech firms in the world is doing something undesirable and having a better idea that many people would in fact pay for is not the same as having the resources to become a unicorn with a huge global customer base that can practically implement that idea.
Sometimes companies will make more money by refusing to give consumers what they want. Collusion is also extremely profitable. A competitor that isn't interested in playing along can be bought out, but once shareholders get involved they're going to insist on screwing over their customers just like everyone else does anyway because they'd be leaving a huge pile of cash on the table otherwise and short term profits are all shareholders care about.
This is about markets. It has nothing to do with capitalism. And in fact, it is usually _because_ of healthy competition that this type of enshittification happens everywhere because quality is hard to compare for the buyers and so the sellers are forced to compete on cost.
If a regulator is effective at protecting the users, that regulator becomes a target for the industry

The only way this get better is if the user gets to choose between an OS with ads, lock-in, telemetry etc. and then one with none of that.

As it is now, buying a laptop in a store is a "pick your poison" situation.

Like that windows recall feature which they keep pushing
Because Microsoft makes far more money on enterprise and ai products than they do selling windows licenses to consumers.
That's how the world works for everything: software, politics, social stuff (good or bad), war, etc. People are bad at judging gradual/slow changes but when you push a bit too far, you have already gained so much that you can usually just say sorry and move on
Too late now. Multiple people having anything to say when choosing hardware and software, including me, will no longer advise or approve buying windows machine or using windows in general.

Microsoft lost its way much earlier than 4 years ago. It abused users at the time of Netscape wars and forcing Internet Explorer down people's throats.

But they hit an infinite gold mine with government adoption and for the last 30 years no amount of bad engineering was able to shake off government use.

Windows 11 is bad? Yes, but did you try Microsoft Teams? The only way to force Microsoft into "users matter" engineering is to get govvies off it. My 2c.

I find Teams is often simply picked because of cost reasons.

A lot of companies are paying for office and teams comes bundled with it. Why pay extra when its included?

Yep, the amount of penny pinching some companies do nowadays is insane. Teams coming "for free" with their Microsoft 365 subscription is net positive for the bean counters.
Chat software is absurdly expensive. I’m not saying teams is good, but being nickel and dimed is a real risk for businesses too.
18€ a month per user for Business+ with Slack... I really do question whole thing... Ofc, when someone is making quarter to half a million paying twenty for basic cup of coffee is nothing. But still whole thing for chat application seems absolutely insane.
That was the reason we ditched Slack. I hate Teams with a passion, but we're not going to pay 6k per year for a chat app if we get Teams for free. There's just no way to defend that decision.

yeah I don't understand how this isn't blatant market abuse through their monopoly position

Regulators should be all over it. EU has tried, but unsuccesfully, since it was lawyers who came up with the mitigation.

Regulators are either sleeping on billions of lobby money or asleep at the wheel
Don't forget network effects. If other companies you are working with use Teams then there is less friction if you also use Teams yourself.

Completely agree. Not just govt, but everyone who interacts with govt, especially DoW. Meetings are on DoD teams. Proposals and updates must be Powerpoint. Memos in word. Windows to connect to some networks.

We tried not using Office or Windows. Ended up needing a laptop with Windows and Office anyway.

Note to MS Product Manager: this should not be a success story. I was once your biggest cheerleader, now I am so desperate to get away from you that I am starting to look at Google as my savior.

It's a bit baffling to me that people are talking about Microsoft "losing their way" as if they ever operated differently. They have always been user-hostile if it increased next quarter's outlook. There's a clear continuing thread from the Halloween files in the 90s via antitrust probes in the 00s, the handling of Skype and Teams in the 10s, and now Copilot -- and that's ignoring all the mishandling on the business side of things (e.g. forcing Dynamics cloud migrations, Power Platform in a permanent state of unworthiness, the customary rug pulling via user license changes, constantly renaming products).

Microsoft being good to their customers is the anomaly, not the other way around.

Even if gov adoption dropped, I suspect the incentives wouldn't change much unless there were genuinely viable, low-friction alternatives.

Pulling the emergency break promising to improve a situation will in general not build any trust unless the mea culpa also includes:

1. An analysis of what allowed the situation to get out of control to begin with

2. Systematic changes to prevent it from happening again

Otherwise you will just be in the same situation again in 3 years. And neither is included in Microsoft's messaging here.

I don't really see that happening here.

Microsoft doesn't have any trust to lose, and they won't be gaining any by this move.

That is the one advantage they have in all of this. Their public image is as bad as it can get.

> they won't be gaining any by this move.

Then why even do it?

Microslop is saying “I’m sorry that you’re offended” and will continue to abuse their users. All of this is a PR campaign to fix their image so that they can raise more money.
I believe they are abusing their customers but I think it's in poor taste to compare this to domestic violence.
Thank you for saying this. Some journos don’t mind crossing the line for a click bait headline.
Yeah, fully agree. The idea domestic abusers care about flowers is ludicrous. They’re violent and mostly remorseless about it. Anyone who dealt with it personally would chuck the flowers in the bin.
You'd be surprised how much that happens. They'll sweet talk their way back and that's how these relationships often survive.
The underlying point about power imbalance and gradual normalization of bad behavior is fair, but that analogy carries a lot of real-world weight that doesn't map cleanly to software decisions

I agree and appreciate you calling this out.

It’s easy to not understand the impact or meaning of referring to violence in a flip way when one has never had to have experienced it.

I also appreciate the callout but don’t believe it’s in bad taste. There are enough analogs, and it makes you question the type of people who run the companies and make the decisions. In MSFTs case, Bill Gates was an associate with a known pedophile and likely an abuser himself.

I completely understand it being triggering but shying away from it because of that protects perpetrators. A lot of executive circles are filled with abusive freaks and their decision making reflects that.

Don't care about windows. Haven't used a windows computer in over 20 years. Happy Ubuntu user here. What bothers me is the upcoming Android restrictions. I distribute an app that none of the app stores want to touch with a 10 foot pole. That's fine -their store, their choice. But now, to distribute the app from my website I have to jump through hoops and pay their stupid fees through a credit card (at a time when I'm trying to stay anonymous because of the nature of the app). I don't know what to do.