Dave EarleyMar 24

📣 BREAKING 📯  Australia's Top News website rankings for February were released yesterday. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 3rd month in a row. Thanks to the 7.8 million Australians who visited GdnAus in February 🙏

This is the first time in history that Guardian Australia has been ranked 4th or higher for three months in a row 👏 and it extends our record run to eight consecutive months where Guardian Australia has been ranked 5th or higher. It's a mixed bag in the rankings on audience gains and losses, with GdnAus the most steady in the Top20, down just 0.3%. Traditionally you'd expect February to be lower, with fewer days in the month. All other things being equal, and wildly fluctuating news agendas notwithstanding, you could generally expect a 10% lower volume of referral traffic between a 31-day and a 28-day month.

The top five rankings are unchanged, but probably the most noteworthy move is BBC News, up another two spots to No8, and dangerously close to overtaking DailyMail at No7. On that note, DailyMail dropped a massive 1.1m readers from January to February. From where they were to now, their decline is almost inexplicable. The other big move is SBS News, dropping 600k readers and out of the Top10.

The biggest gains in February came from The Conversation +846k readers (+36% MoM) and 9News +844k readers (+9% MoM). Also noteworthy is SkyNewsOz with the third biggest growth in the month, +621k readers and +3 spots in the rankings. That's absolutely huge for the Conversation. Not in the Top20 at all in January, and ranked 15th in February with an audience of 3.2m. The Conversation was last in the Top20 (at No20) in September last year with an audience of 2.8m.

Any questions? Ask in the comments! Where you'll also find a link back to the January rankings for comparison.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

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Here's last month's post with the Top 20 News Websites in Australia in January https://aus.social/@earleyedition/116128808266304368
Dave Earley (@[email protected])

Attached: 1 image 🚨 NEW 📈 Australia's Top News website rankings for January have been released. ABC News held No1, NewsComAU No2 and 🥁 Guardian Australia is the 4th biggest news website in the country – again! Thanks to the 7.9 million Australians who visited GdnAus in January 🙏 This is the first time in history that Guardian Australia has been ranked 4th or higher two months in a row 👏 and it extends our record (PB) run to seven consecutive months where Guardian Australia has been ranked 5th or higher. If you want to read more about the rankings, Mumbrella posted about it, leading on Daily Mail losing 2.5m readers year on year. The large amount of audience loss (red) for most publishers in the table is down to the fact that December was a very big news month, with Australia's worst ever terrorist attack at Bondi beach. The big audience drops in January are mostly a return to standard – and are normal to see around a big news event – rather than an indication of publishers unexpectedly losing huge audiences. In the Top10, only SBS News and Yahoo News saw audience growth, which is great for them because they were some of the few publishers to lose audience in December. That lift for SBS saw them jump from 11th in December to 8th in January, at the expense of The Age, who were pushed out of the Top10. After dropping out of the Top20 in December, Herald Sun have come back in at 18, while TheNightly and Forbes, respectively ranked 16th and 17th in December, are out of the Top20 in January. The biggest audience growth in a month of mostly large losses, was SBS's +387k readers. The biggest drop in audience was 7News's -882k readers, with The Australian (-849k) and Daily Mail (-836k) not far behind. The West Australian had the biggest audience growth in December with +1m readers, and have done exceptionally well in January to lose just -43k of those. Find the link to December's Top20 News Website rankings in comments. #audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Aus.Social
Mar 24 at 1:05amWeb