Charlie Kirk’s ‘mentor’ and father of modern cheerleading dies after falling while playing pickleball

https://lemmy.world/post/44632289

Charlie Kirk’s ‘mentor’ and father of modern cheerleading dies after falling while playing pickleball - Lemmy.World

Pickleball goated lmao

Father of modern cheerleading?

Yeah…

Giant absolute piece of shit and 99.99% of the reason it’s such a giant grift that systematically cover up sexual abuse…

I think the problem is, you think “modern cheerleading” has been a good thing for the decades that this one piece of shit controlled everything tangentially associated to it.

The article likens Webb’s influence to a scenario where the inventor of basketball not only held camps but also owned Nike, hosted the NBA Finals, commentated on games, and ran USA Basketball.

And:

Understanding Varsity’s market dominance can be challenging, even for those invested in cheerleading. Many may not even realize the extent of their involvement with Varsity and its sub-brands, as reports suggest that Varsity controls over 80% of the cheerleading market.

One significant quote from the article states, “As it snapped up rivals, Varsity did not rename its new acquisitions. Rather, it maintained existing brands in order to keep parents in the dark about how much of their money was now flowing to the company, according to a draft version of a 2018 presentation prepared by investment banks working on behalf of Varsity.”

thecheerbuzz.com/the-dark-side-of-cheerleading-ne…

But I do want to applaud you for actually using a question mark, even if it seems to have been rhetorical.

The Dark Side of Cheerleading: New York Times Investigates Varsity Spirit

Spoiler alert: it all comes back to Varsity Spirit

TheCheerBuzz
So wait, they monetized cheerleading? Like in schools public schools too or just colleges and professionally?

The dead asshole basically created a “competitive” version.

So while the people in this might start out doing a school team, they’ll using go “competitive” as soon as able and work really hard at it and often quit normal cheer.

It’s essentially the same as the “dance moms” shit. It becomes the central aspect of these kids lives. I don’t know what age ranges they have, but it’s like jr high or even younger.

But the existence of “competitive” makes traditional cheer try to emulate it. There’s been like a 500% increase in serious injury because everyone is trying to do crazy shit

Didn’t King of the Hill do an episode about the change in cheerleading?
wait he was the one that got people to doubt their commitment to Sparkle Motion?