Graphic with text, “Introduction of Higher Strength Facilitates Growth of All Strengths” seems to highlight the benefits of stronger #opioids for sales numbers, rather than healthcare. See in #OIDAimages: https://images.oida-resources.jhu.edu/47a326ac-718a-42c8-8da7-29cc9a26e4cd/
An infographic that explains the opportunity to grow [...] - OIDA Image Collection

"An infographic that explains the opportunity to grow the brand. It has a title at the top that reads "Opportunity to Grow the Brand" and below it there is a subtitle that reads: "Introduction of Higher Strength Facilitates Growth of All Strengths". <br /><br />There are four arrows in the image each representing a different stage of the growth process. The first arrow is orange the second arrow is yellow the third arrow is blue and the fourth arrow is red. Each arrow has a label on it that says "EXH 8" "EX12" "16" and "EX32". The arrows are pointing upwards indicating that the growth is expected to reach a peak of $162.2 million total net sales FY13.<br /><br />The infographic also has a logo at the bottom right corner that reads "#SP2.0"." OIDA Image Collection. Available at https://images.oida-resources.jhu.edu/47a326ac-718a-42c8-8da7-29cc9a26e4cd/

Explore the 2012 slide deck by FingerPaint Marketing for Mallinckrodt considering #opioid marketing and sales strategies: https://www.industrydocuments.ucsf.edu/docs/yzpj0244/
Industry Documents Library

Industry Documents Library: a searchable archive of internal industry documents to support research, education, and public interest.