For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix. The company's energy use rose 1% from 2021 to 2024.
Compare that to:
Google: 71%
Nvidia: 88%
Meta: 96%
Microsoft: 119%
Where are all the multi-gigawatt, tens-of-megatonnes gas-fired data centres being proposed by Netflix? Are governments frantically rushing fast-tracking laws for video streaming?
I wonder if that later increase in Netflix energy consumption relates to increased energy costs of 4K video transmission.
Netflix is a service that people actually want.
Bosses don't have to threaten you with termination to make you watch more movies on Netflix.
Consumers are quite willing to pay real money for the Netflix service. And additional money for 4K video.
Nobody's trying to stuff Netflix into all other products and services.
(But, honestly, they've tried refrigerators and bathroom showers and mirrors. But those have not worked out all that well, and have just not "taken off.")
.
Nobody's selling Netflix to the military, to plan strikes against various targets, including hospitals and girl's schools. 💢
Ketan Joshi
Richard W. Woodley ELBOWS UP 🇨🇦🌹🚴♂️📷 🗺️
Jeff Grigg