Digital "twiddling" represents a powerful system of pumps for moving value around, taking it away from users and giving it to business customers, then taking it from businesses and giving it to users, and then, ultimately, harvesting all the value for the company's shareholders and executives.

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Twiddling is powerful because it's fine-grained, allowing businesses to extract more from their most vulnerable customers and workers, while reserving more equitable treatment for more empowered stakeholders who might otherwise take their business elsewhere.

But long before digitization made twiddling possible, businesses that found themselves in a position to make things worse for their customers and workers without facing consequences were accustomed to doing so.

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Think of the airport shop that sells water for $10/bottle: that's a ripoff whether you're in coach-minus or flying first class, and it's made possible by the TSA checkpoint that makes shopping elsewhere a time-consuming impossibility.

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The airport shop is the only game in town - a "monopolist" in economics jargon. When a business has something you really want (or even better, something you *need*) and it's hard (or impossible) for you to get it elsewhere, they can take value away from you and harvest it for themselves.

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The most obvious forms of monopoly extraction are high prices and low wages. Dollar stores are notorious for this, using their market power to procure extremely small packages of common goods in "cheater sizes" that have high per-unit costs (e.g. the cost per ounce for soap), while still having a low price tag (the cost per (small) bottle of soap).

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These stores are situated in food deserts, which they create by boxing in community grocers and heavily discounting their wares until the real grocers go out of business. They're also situated in *work* deserts, because driving regular grocers out of business destroys the competition for labor, too. That means they can pay low wages and charge high prices and make a hell of a lot of money, which is why there are so many fucking dollar stores:

https://pluralistic.net/2023/03/27/walmarts-jackals/#cheater-sizes

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That's the most obvious form of value harvesting, but it's not the only one. There are other costs that businesses can impose on their customers and workers. Think of CVS, the pharmacy monopolist that uses its vertical integration with bizarre, poorly understood middlemen like "pharmacy benefit managers" to drive independent pharmacies out of business:

https://pluralistic.net/2024/09/23/shield-of-boringness/#some-men-rob-you-with-a-fountain-pen

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If you've been to a CVS store recently, you have doubtless experienced a powerful form of value-shifting: *understaffing*. CVS (and the other massive chains in the cartel, like Walgreens) have giant stores with just one or two employees on the floor, often just a cashier and a pharmacist.

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This makes them easy pickings for shoplifters, so their merchandise is locked up in cabinets and when you want to buy something, you have to find the lone employee and get them to unlock the case. This is CVS trading your time for their wage-bill.

Then, you're expected to check out your purchases - shifting labor from workers on CVS's payroll to you - with badly maintained kiosks that often misfire and require you to wait again for the lone employee to come and override them.

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Meanwhile, that employee is absorbing a huge amount of frustration and abuse from customers who are paying high prices and enduring long waits - another cost CVS shifts from their shareholders to someone else (workers, in this case).

Finally, CVS demands that publicly funded police respond to the inevitable shoplifting and other security problems created by running a big-box store with a skeleton crew, shifting costs from the business to *everyone* in the local tax-base.

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In "Not Enough Workers For the Job," *The American Prospect's* Robin Kaiser-Schatzlein looks at the systemic trend towards understaffing that has swept across every sector of the US economy over the past five years:

https://prospect.org/2026/03/19/understaff-workplace-business-covid-cvs-pharmacies-hotels-grocery-stores/

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Kaiser-Schatzlein lays the blame for many of life's frustrations at the feet of this business trend: "long lines, messy grocery aisles, organized theft, high hotel costs, frequent flight cancellations, deadly medication errors at pharmacies, increased use of medical restraints in nursing homes, and, more generally, a palpable and rising dissatisfaction with work."

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As you can see from that list, understaffing affects everyone, from people with the wherewithal to buy a plane ticket to vulnerable elderly people who are literally tied to their beds or drugged into stupors for the last years of their lives.

There's academic work to support the idea that understaffing is on the rise, like a 2024 Kennedy School survey of 14,000 workers where a majority said that their workplaces are "always" or "often" understaffed.

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A 2023 study in the *Journal of Public Health Management and Practice* found that public health institutions need to hire *80%* more workers to be adequately staffed. New York's Mt Sinai hospitals paid a $2m fine in 2024 for understaffing its ERs, as well as oncology and labor units. Another study blames understaffing for the rise of use of antipsychotic "chemical handcuffs" in nursing homes:

https://pubmed.ncbi.nlm.nih.gov/35926573/

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The hits keep coming: the DoT Inspector General says that 77% of air traffic control is understaffed, with NYC ATC staffed at 54% of the correct level. In Texas, county jails have had to reduce their capacity due to understaffing (they have enough beds, but not enough turnkeys). Understaffing is behind much of the unprecedented union surge, with workers at Starbucks, railroads and elsewhere becoming labor militants due to understaffing.

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