Portal Latino research shows mobile in-game ads deliver higher brand recall among Hispanic consumers than Instagram. Gaming platforms are emerging as an effective channel for targeting this demographic. https://www.marketingdive.com/news/hispanic-consumers-and-mobile-in-game-ads-heres-what-the-numbers-say/815242/ #Marketing #Strategy #Analytics
Hispanic consumers and mobile in-game ads: Here’s what the numbers say

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research.

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