Meanwhile, a thought about the Macbook Neo:

The Neo uses an A18 Pro SOC, the 2024 iPhone Pro cpu—the iPhone 17 Pro runs on the A19 Pro. (The Neo soaks up their stockpile of high-end phone rejects.)

Apple's about to ramp up for the 2026 iPhones, which will release in September on the A20Pro.

Phones outsell laptops by a huge margin so I think the current Neo will be quietly replaced by an A19 Pro model in September, to use up the reject stockpile once as iPhone 17 sales tapers off.

/1

Implication: if you want a Macbook Neo this year, maybe wait until September—unless you expect the coming supply chain shock to hit Apple, too. Which is not impossible if TSMC can't meet their chip delivery dates.

If that happens, prices will shoot up and scarcity economics will take over, so buy now and be prepared to run it for the next decade.

/2

@cstross Taiwan is dependent on natural gas for electrical generation. Reports vary about their stockpile, but I haven't seen anything that suggests they might have more than 20 days. And like the rest of East Asia they're supplied from the Persian Gulf.

All by itself, that hit on Qatar's LNG facilities makes me think Apple will not escape the supply shock.

The other part of this is that no one who isn't Apple wants to see "it's a phone" laptops. Other parties may encourage the Neo to fail.

@graydon @cstross oh, Apple is super fucked, make zero mistake there. They do not make any of their own parts no matter how much they claim otherwise. For example, that soldered on memory isn't DRAM, it's HBM bonded to the die. They don't make HBM or have solid contracts, and are fighting the grift for those parts and backend. Storage, same story. They're screwed.

Neo itself, that's a separate discussion. (Hi. I am very much the expert there.) It's not a good idea for many reasons.

@graydon @cstross viewing the Neo as anything OTHER than an attempt to compete in the extreme down-market x86 space is wrong. That's where Apple priced it. They want to fight the $599-799 x86 laptops. Literally the Walmart and BestBuy space. NOT the Chromebook/Arm space.
And the foundation for this idiocy is line-go-up. There is no growth space left. So they have to try and take market share. And customers in the $599-799 space can't *afford* to migrate their entire life to Apple's ecosystem.
@graydon @cstross similarly, customers aren't nearly as stupid as Apple thinks they are or treats them as. They can read the spec sheet and understand that $599 HP might not be great, but it still gives more cores, double the RAM, double the storage, and lets the kid play Forkknife. And the salespeople will point that out too. So the only people buying it are Apple customers going cheaper than their Macbook.
Oops, margins go poof.
@rootwyrm @graydon @cstross All that might be true if customers, to quote you, "read the spec sheet". They don't. The Neo is going to provide a way better experience than the Windows competition.
@timbray @graydon @cstross customers in the sub-$600 "low-end" segment give exactly zero shits and typically have low knowledge. They buy what has biggest numbers for the least money with the least friction.
Which is how I know Apple isn't going to win new customers with it. Microsoft could actively shit on people and that segment would stay with them. They don't know and don't care, they just want what they're used to.
@timbray @graydon @cstross they're also the least brand-loyal of all segments; it's effectively *zero* brand loyalty beyond Windows. They want to do their taxes on it, open their documents, read their email, and use the same apps and tools they've been using, but not have the shitty experience of a 'netbook.'