Meanwhile, a thought about the Macbook Neo:

The Neo uses an A18 Pro SOC, the 2024 iPhone Pro cpu—the iPhone 17 Pro runs on the A19 Pro. (The Neo soaks up their stockpile of high-end phone rejects.)

Apple's about to ramp up for the 2026 iPhones, which will release in September on the A20Pro.

Phones outsell laptops by a huge margin so I think the current Neo will be quietly replaced by an A19 Pro model in September, to use up the reject stockpile once as iPhone 17 sales tapers off.

/1

Implication: if you want a Macbook Neo this year, maybe wait until September—unless you expect the coming supply chain shock to hit Apple, too. Which is not impossible if TSMC can't meet their chip delivery dates.

If that happens, prices will shoot up and scarcity economics will take over, so buy now and be prepared to run it for the next decade.

/2

@cstross Taiwan is dependent on natural gas for electrical generation. Reports vary about their stockpile, but I haven't seen anything that suggests they might have more than 20 days. And like the rest of East Asia they're supplied from the Persian Gulf.

All by itself, that hit on Qatar's LNG facilities makes me think Apple will not escape the supply shock.

The other part of this is that no one who isn't Apple wants to see "it's a phone" laptops. Other parties may encourage the Neo to fail.

@graydon @cstross oh, Apple is super fucked, make zero mistake there. They do not make any of their own parts no matter how much they claim otherwise. For example, that soldered on memory isn't DRAM, it's HBM bonded to the die. They don't make HBM or have solid contracts, and are fighting the grift for those parts and backend. Storage, same story. They're screwed.

Neo itself, that's a separate discussion. (Hi. I am very much the expert there.) It's not a good idea for many reasons.

@graydon @cstross viewing the Neo as anything OTHER than an attempt to compete in the extreme down-market x86 space is wrong. That's where Apple priced it. They want to fight the $599-799 x86 laptops. Literally the Walmart and BestBuy space. NOT the Chromebook/Arm space.
And the foundation for this idiocy is line-go-up. There is no growth space left. So they have to try and take market share. And customers in the $599-799 space can't *afford* to migrate their entire life to Apple's ecosystem.
@rootwyrm @graydon You missed an angle: Apple has a stockpile of not-good-enough-for-flagship-phones SOCs that are nevertheless adequate for low-end-laptop territory they previously ignored. Slap a cheap LCD screen, keyboard, and battery on it and it's a Neo. The chipset is *free*—otherwise they go in the trash.
@cstross @graydon no, I didn't, because these aren't "not good enough" SoCs. These are just phone parts not going into phones that aren't selling because the upgrade isn't compelling. Using cheap parts with it ALSO damages Apple's vaunted 'high end' image, even more than the budget price. So their margins out of the gate are razor thin or non-existent. And all they're doing is cannibalizing the market for high margin base model Macbooks.
@cstross @graydon case in point, *you*. Would you pay $1099 for a Macbook Air 13" when a Neo costs half that and covers your needs? Of course you'd buy the Neo. Would you buy a Mac Mini where you'll also need to buy a monitor, keyboard, and mouse at $599+, or the 'good enough' Neo? The salesdroid is going to push those customers to the Neo too. And that 'high end' LCD and keyboard erases margins in an instant. Macbooks and Minis are >30% margin; the Neo has to be <10% and likely <5%.

@rootwyrm @graydon In my case: if the Air was to be my main machine with a monitor hookup on my desk, I'd buy it. If I already had a desktop, and wanted a cheap travel note, I'd buy the Neo.

(I've already got the mouse/keyboard/monitor/external SSDs plugged into my desktop.)

@cstross @graydon exactly; you'd walk on the one they make money on for a travel laptop. Which is exactly what the average existing customer is going to do. "Oh, it's half the price and good enough? OK!" It's cannibalizing their own sales.
And there won't be the new customers they expect, because $599 plus "replace everything you already own and learn a new OS" is an instant loser.
Wouldn't surprise me if the Neo is a loss leader either; Apple tried that with the dead AR/VR thing.