Power On: Apple’s AirPods Max 2 is a prime example of a blurring line between marketing and actual innovation. My take on why giving the new model a “2” brand is a stretch. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h?srnd=undefined