Mark Gurman

@markgurman
13.8K Followers
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515 Posts
Also in Power On: Apple killed the Mac Pro four years ago. It just made it official. Here’s what happened. https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon?srnd=undefined
Power On: Apple pivots its AI efforts into an App Store and search-like platform play. Here are the details and why — https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon?srnd=undefined
Power On: Apple pivots its AI efforts into an App Store and search-like platform play. Here are the details and why — https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon?srnd=undefined
NEW: Apple this week gave its iPhone product design engineers out-of-cycle bonuses worth several hundred thousand dollars, looking to counter OpenAI, Hark and others aggressively poaching its engineers to build AI devices. https://www.bloomberg.com/news/articles/2026-03-26/apple-gives-iphone-designers-rare-bonuses-to-fight-openai-poaching

RE: https://mastodon.social/@markgurman/116296821942162553

This is all completely separate from its - unchanged - deal with Google Gemini to help it rebuild its Apple Foundation Models and own technology underpinning Siri and Apple Intelligence.

BREAKING: Apple is planning to open up Siri to run any AI service via their App Store apps as part of iOS 27, dropping ChatGPT as the exclusive outside partner in Apple Intelligence and Siri. https://www.bloomberg.com/news/articles/2026-03-26/apple-plans-to-open-up-siri-to-rival-ai-assistants-beyond-chatgpt-in-ios-27?srnd=undefined
Meta Platforms Inc.’s rollout of new display-equipped Ray-Ban smart glasses in the European Union has been hampered by battery and artificial intelligence regulations in addition to supply constraints. https://www.bloomberg.com/news/articles/2026-03-25/meta-s-new-display-glasses-withheld-from-eu-over-battery-rules-supply-shortages
NEW: Amazon acquired New York-based startup Fauna Robotics, becoming the latest technology giant to step into the burgeoning consumer humanoid market. https://www.bloomberg.com/news/articles/2026-03-24/amazon-acquires-fauna-robotics-entering-consumer-humanoid-market
BREAKING: Apple’s AI reboot this year detailed — Dedicated Siri app to rival ChatGPT; Overhauled Siri interface in the Dynamic Island with chatbot; Unified Siri and Spotlight Search; and “Ask Siri” & “Write with Siri” features. https://www.bloomberg.com/news/articles/2026-03-24/ios-27-features-apple-ai-reboot-with-siri-app-new-interface-ask-siri-button
BREAKING: Apple’s AI reboot this year includes a dedicated Siri app to rival ChatGPT; Overhauled Siri interface in the Dynamic Island with chatbot; Unified Siri and Spotlight Search; and “Ask Siri” & “Write with Siri” features. https://www.bloomberg.com/news/articles/2026-03-24/ios-27-features-apple-ai-reboot-with-siri-app-new-interface-ask-siri-button