Also in Power On: Retail inventory of HomePod, HomePod mini and Apple TV dwindles — again. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h

Also in Power On: Apple hikes prices of external hard drives in the face of industry shortages. For instance, some hard drives saw prices *triple* on Apple’s website. And a 4 TB SanDisk goes from $500 to $1200. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h

Power On: Apple’s AirPods Max 2 is a prime example of a blurring line between marketing and actual innovation. My take on why giving the new model a “2” brand is a stretch. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h?srnd=undefined

Our review of the M5 Max MacBook Pro, M5 MacBook Air and Studio Display XDR: When the MacBook Neo isn’t enough. https://www.bloomberg.com/news/articles/2026-03-21/apple-m5-macbook-pro-and-air-review-fast-enough-for-demanding-users

NEW: Google is ramping up development of a dedicated Gemini AI app for Apple Inc.’s Mac computer lineup, looking to step up competition with OpenAI and Anthropic. https://www.bloomberg.com/news/articles/2026-03-19/google-begins-testing-gemini-mac-app-to-match-chatgpt-and-claude?utm_medium=email&utm_source=author_alert&utm_term=260319&utm_campaign=author_19842959

Apple’s top hardware engineering executive overseeing home devices is leaving for smart ring maker Oura, marking a setback for a unit already contending with product delays. https://www.bloomberg.com/news/articles/2026-03-17/apple-s-head-of-home-hardware-leaves-for-smart-ring-maker-oura?srnd=undefined&embedded-checkout=true

Power On: Love it or hate it, Liquid Glass isn’t going anywhere anytime soon. Apple’s new design leadership was a driving force behind it. There’s refinement, not a replacement, coming. https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx?srnd=undefined

NEW: Apple’s forthcoming foldable iPhone will include updates to the iOS operating system that enable iPad-like layouts and side-by-side apps for the first time, enhancing the device’s appeal for multitasking. https://www.bloomberg.com/news/articles/2026-03-11/apple-s-foldable-iphone-to-feature-ipad-like-interface-when-opened

Our MacBook Neo review: https://www.bloomberg.com/news/features/2026-03-10/apple-599-macbook-neo-review-colors-feature-comparison-software-recommend?srnd=undefined