50 percent of consumers prefer brands that avoid GenAI content

A Gartner survey finds that half of U.S. consumers would rather do business with brands that avoid using GenAI in marketing and customer facing content.

NERDS.xyz
@Viss only half?
@SimonCHulse im also kinda surprised its only half. the firefox survey was 90%

@Viss
@SimonCHulse

The Firefox survey has a selection bias: Firefox users. Privacy aware browser refugees.

Given the bias in Gartner's surveys (unaware US consumers), I find 50% rejecting slop actually quite hefty.