LinkedIn has over 830 million users worldwide with 310 million monthly active users, making it essential for B2B marketing. A new guide covers the platform's tools, strategies and best practices including its simplified approach to scaling creators and video. The professional network is projected to reach 10.35 billion USD in ad revenue by 2027. https://martech.org/linkedin-the-marketers-guide/ #Marketing #Strategy #SocialMedia #LinkedIn
Marketing on LinkedIn: What you need to know | MarTech

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new content feed ranking system.

MarTech
@marketing LinkedIn is definitely becoming more important for B2B, especially with the push toward video and creator content. The reach is huge, but what really matters is how well you position your content and engage with the right audience.