Supply and demand curve is often attributed as a underlying principle for all trade. But time and again I have seen access to markets as the true proponent of trade in agriculture commodities.

Here is a report from my home state Andhra Pradesh and it's beautiful Araku Valley

https://www.indiaspend.com/agriculture/how-arakus-coffee-farmers-are-tackling-climate-change-982220

How Araku’s Coffee Farmers Are Tackling Climate Change

How Araku’s Coffee Farmers Are Tackling Climate Change

Indiaspend
While title emphasizes on the climate change, the underlying problem is that farmers in Araku don't have a functioning market of buyers who are looking to procure coffee. Naandi Foundation, which own the Araku coffee shops is one of the first in organising collectives and bring the Araku coffee to the masses.