Gen Z Is Bringing Shoppers Back to Malls — A Second Life for Retail Real Estate

Around the world, Generation Z—young consumers born roughly between the late 1990s and early 2010s—is rediscovering the appeal of in-person shopping. Instead of replacing physical stores, online retail has begun to coexist with them. The result is a renewed interest in shopping centers, lifestyle malls, and mixed-use retail developments.