I think part of the reason why the amateur critic-influencer of Hypesage was mocked and insulted into even further obscurity was because he was the perfect mirror of music fandom post-LastFM. This was because the more insulated obscurantist crate/algo digger side of fandom didn't fully understand that 15+ years of social media has completely shredded normalcy as consumer identity to scrap pieces (idk the full correct construction of this would be. Basically rephrasing "normal people don't exist anymore" but less absolute). So a brazenly Youtube/Instagram-centric guy that would basically blabber about anything that was accessible and palatable wallpaper music sent free from indie styled labels like Captured Tracks and Carpark and Merge strongly harshed the vibe of aspiring tastemaker curators and music supervisors proud to share Long Season by Fishmans.