Apple Announces New Mac Sales Record Following MacBook Neo Launch

https://www.macrumors.com/2026/03/20/apple-shares-mac-sales-achievement/

Apple Announces New Mac Sales Record Following MacBook Neo Launch

Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new...

MacRumors

Cook: "Mac just had its best launch week ever for first-time Mac customers."

I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."

Edit: (Apple stopped reporting sales numbers in late 2018)

The reporting and headline are even worse. “Best launch week ever” says nothing about sales.

isn’t what cook is pointing out actually the most important thing?

a product created for the strategic purpose of expanding into a new clientele is doing exactly that. that is the win.

put another way, if the statement he said was “best launch week ever for Mac customers.” that does not speak to the entire reason for the existence of this product category. in essence, THAT would be the pointless statement.