Apple Announces New Mac Sales Record Following MacBook Neo Launch

https://www.macrumors.com/2026/03/20/apple-shares-mac-sales-achievement/

Apple Announces New Mac Sales Record Following MacBook Neo Launch

Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new...

MacRumors
Maybe PC manufacturers will finally get a wake up call to stop making plastic shitboxes. Maybe Microsoft will get a wake up call too. Though, I kind of doubt it as the incompetence in PC land is comical.

Oh I think Microsoft got the memo:

This is Microsoft’s plan to fix Windows 11
https://www.theverge.com/news/897834/microsoft-windows-11-qu...

Plastic shitboxes are a very lucrative segment of the laptop market. I don't think the $600 Macbook will be displacing $200-$300 Chromebooks anytime soon.
I have a company-issued plastic shitbox. It’s $1100 and made by dell.
Case in point, your company could have afforded a Mac but chose otherwise.
maybe, but performance wise they seem far ahead of typical Chromebooks in same , and with a real OS!

> "best launch week ever for first-time Mac customers"

Reading this line made me think of the old I'm Mac / I'm a PC commercials. This may be fresh on my mind because Justin Long and John Hodgman are selling Ozempic now.

It's a fitting analogy as macOS has since become bloated beyond belief.

Cook: "Mac just had its best launch week ever for first-time Mac customers."

I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."

Edit: (Apple stopped reporting sales numbers in late 2018)

The reporting and headline are even worse. “Best launch week ever” says nothing about sales.

isn’t what cook is pointing out actually the most important thing?

a product created for the strategic purpose of expanding into a new clientele is doing exactly that. that is the win.

put another way, if the statement he said was “best launch week ever for Mac customers.” that does not speak to the entire reason for the existence of this product category. in essence, THAT would be the pointless statement.

Tahoe/iOS26 are still the most godawful buggy pieces of software Apple ever created. I counted 0 net improvements and countless new bugs.

Apple is having their Windows ME moment.

It doesn't matter how much cheap hardware you throw at the unwashed masses.

It's all about the software they would say. The chickens have come home to roost.

Buggy as well as severe UX regressions. It is so unfortunate that their software division is underperforming when their hardware team is outperforming. Craig Federighi, get your act together!

Such as new screenshot dialog in iOS, where one click has now become three, because we've hidden the primary controls under two single-fold menus.

I wonder if someone got a raise for that.

0 improvements is unfair

https://github.com/apple/container

GitHub - apple/container: A tool for creating and running Linux containers using lightweight virtual machines on a Mac. It is written in Swift, and optimized for Apple silicon.

A tool for creating and running Linux containers using lightweight virtual machines on a Mac. It is written in Swift, and optimized for Apple silicon. - apple/container

GitHub
What are you talking about? How is breaking sales records chickens coming home to roost? Does that phrase not mean the consequences of a bad decision are being realized? If anything isn't this story the opposite, and people aren't that bothered by the software regressions you're concerned about?
Well, I remember a time where I had to restart my PowerMac 7200 a lot because of some bug in MacOS 8...
This is how you extrapolate one fluff marketing tweet into a full article, watch and learn. I also had the best sales this season