Marketers' confidence in defending ROI varies significantly across channels, with Google Search and YouTube leading at 57% confidence each, while TikTok and Meta sit in the low-to-mid 40% range. The 2026 Haus Decision Confidence Index reveals how this concentration of confidence is driving budget decisions. https://martech.org/why-confidence-not-performance-is-shaping-media-spend/ #Marketing #Strategy #Analytics