According to PYMNTS Intelligence, AI is becoming the starting point for everyday online activity for consumers. A December 2025 survey of 2,100 US adults reveals how the structure of digital discovery is shifting from traditional search engine portals to AI-driven interactions. The report examines how AI shapes the comparison and purchase process. https://www.marketingtechnews.net/news/ai-search-in-the-comparison-and-purchase-process-report/ #Marketing #Strategy #AI #AIinMarketing