Sprite is launching a global brand refresh called 'It's That Fresh' to engage Gen Z, featuring partnerships across music, basketball, food, fashion and street culture. The soda brand aims to strengthen its cultural bona fides with younger consumers through multidisciplinary collaborations. https://www.marketingdive.com/news/sprite-reasserts-cultural-bona-fides-with-global-platform-brand-refresh/815318/ #Marketing #Strategy #Social #CocaCola