FYI : Kodak patented the digital camera in 1975 but film and paper were too profitable
Kodak's long fade to black

Kodak's long fade to black

Los Angeles Times

If you step back and look at every company out there, we could probably either determine they have no purpose to the greater good of humanity or they chose to ignore a new invention because they are not even close to done making money on the current one. Could you imagine where we’d be if we progressed on improving a technology because it was a better option?

Capitalism sucks. It sucks for the planet.

But hey, I made 5 trillion dollars on a stock today, so there’s that /s

20+ years ago Colgate bought and shelved a patent for an antibacterial mouthwash that only targeted bacteria that erode enamel.