How does the anticonsumption philosophy reaches the mainstream media?

https://lemmy.world/post/44531587

How does the anticonsumption philosophy reaches the mainstream media? - Lemmy.World

I wonder how medias like movies shows anti consumerism ideias while being made by mostly pro-consumerist people behind the scenes. For example Fight Club movie has mentions like this: >We buy things we don’t need, with money we don’t have, to impress people we don’t like. While very likely, all the production, writer and actors live a life full of luxury and expensive suff, and despite they being aware about this they keep doing it. How is it possible? Are people just hypocrites or just trying to capitalize on anti consumption mindset? What’s happening here?

It’s not really hypocrisy so much as a different form of speech. Telling a story doesn’t require you to believe in it. Edward Norton, for example, isn’t suicidally anti-consumerist any more than he is a recovered white nationalist. (American History X) It’s technically possible to have a movie created entirely through cynical pandering, where absolutely no one involved believed in the message of the film. It’s less likely the more people involved but it is possible. Heck, it’s possible to have a film in which no one even really seems to consider what the message might be.