Media coverage of net zero is more than twice as likely to be negative than public attitudes and is driving a false perception that net zero policies are unpopular with voters, according to an analysis that identifies rightwing media narratives as fuelling a false backlash against climate action.

#NetZero #Media #Rightwing #UKPolitics #ClimateEmergency

https://www.theguardian.com/environment/2026/mar/20/uk-public-support-net-zero-rightwing-media-rories-reform-analysis

Rightwing narrative fuelling false belief UK public oppose net zero, study finds

Reform, Tory and some media rhetoric runs contrary to poll showing far more voters for net zero than against it

The Guardian
@junesim63
Just like every accusation is a confession, every media story on what "the people" want or dont want is referring to what "the billionaires who own the media people" want or dont want.
@junesim63 You see, one has to differentiate between the generic net zero policies, which are popular, and the Net Zero(r) branded policies, which are as unpopular as corporate-branded Communism(r). 
@junesim63 It's a quip, but it's also an #HHOS point. Right-wing propaganda has long relied on a lot of people's brains not easily moving between the levels of abstraction. In this sort of context, their trick is to avoid discussing the policies, but to generate negative vibes around the abstract, vague, concept — the branding, so to speak —, and then, selectively, on an as-needed basis, tie specific things they want to defeat to these general vague negative vibes.
@junesim63 Time for a ban on billionaire ownership of the media.