BlueSky took in $100M in crypto and private equity dollars a year ago, and kept that secret until today.
BlueSky took in $100M in crypto and private equity dollars a year ago, and kept that secret until today.
Note how there's zero differentiation between the app and the protocol.
When crypto creeps buy BlueSky, they're buying both of those things.
"In April 2025, Bluesky raised $100 million in Series B funding led by Bain Capital Crypto, with participation from Alumni Ventures, Anthos Capital, Bloomberg Beta, Knight Foundation and True Ventures.
In the months since, we've focused on scaling our team to meet the rapid growth of both the AT Protocol (atproto) and Bluesky app."
If you can't quite place the name "Bain Capital" these might help:
https://www.livingroomcandidate.org/commercials/2012/understands
Content Warning: Singing.
Content Warning: This was more than 12 years ago.
https://www.livingroomcandidate.org/commercials/2012/the-cheaters
Content Warning: Big Bird
https://www.livingroomcandidate.org/commercials/2012/big-bird
It's surprisingly hard to find old campaign ads.

I think this is the one I was looking for.
It's kind of remarkable how much different this sort of ad would be, if it was made today.

Comedy really does not age well.
