Eric Lawton4d ago

Alexa relaunched with ambition to be 'your best digital friend'

Not really your friend. Here's what it's really for:

"Amazon has unveiled Alexa+, an overhauled version of its virtual assistant with which it hopes users will share "just about anything"."

https://www.bbc.com/news/articles/cd654p339q3o

#AI #Marketing

Alexa relaunched with ambition to be 'your best digital friend'

It is available from March and included in a Prime subscription - or $19.99 to non-members.

Show threadEric Lawton

We should also not meekly accept the "smart speaker" branding

Their function is primarily as listening devices.

They're #CorporateSpies

#WordsMatter

Mar 19 at 4:58pmWeb