Just noticed this on my kids' box of Frosted Flakes. Why would you need to specify that your mascot, the cartoon you invented for the purpose of advertising your sugared wheat shards, endorses your cereal? Is your spokestiger moonlighting for some other brands? Are his affections (which are, again, the product of your own internal marketing committeebrains) for your mouth-lacerating breakfast razors in doubt? Who is this for?