hi everyone—I have a few notes on type licensing from within an industry: medical (US)
(my company makes custom wheelchair cushions for people who live in their chair 24/7)
1) font licensing for these folks, unaccustomed to thinking about it, is very weird. nobody understands why some but not all foundries charge based on licensee's size. for seat-based licenses, none of them understands why they should buy for the number of users when there is no material difference in what they download. none of them understand why an OEM license exists.
2) there's zero understanding of why a font file from a craftsperson is any different from a free font.
this was pretty eye-opening for me—thought it might be helpful to you folks