Global branding agency JKR worked for Mozilla to evolve the Firefox brand identity and create a new mascot.

More here: https://www.designweek.co.uk/firefox-and-jkr-introduce-a-new-mascot-to-lead-the-browsers-ai-era-rebrand/

#Mozilla #Firefox #Branding #Illustration #Design #CharacterDesign #JKR #Fox

@matt Please #Mozilla...please just STOP.