@Daojoan This is one of those too-much-quotable-material essays. I'll just take one: "The social media platforms built by people who believed behavioral data was a reliable substitute for understanding human psychology produced a decade of engagement metrics while user wellbeing declined and our entire social order decayed. ... Goodhart's Law exacted its toll." We forget what catastrophe can result from a forced and incorrect model of the world, pushed on us by the powerful.