Burger King has officially fired its iconic but creepy King mascot after two decades. The new 'There's A New King And It's You' campaign marks the next phase in Burger King's Reclaim The Flame turnaround, shifting focus to customers. The ad admits fast food 'just fell off' and promises real changes. https://www.marketingdive.com/news/burger-kings-cmo-on-firing-its-mascot-as-brand-evolves-in-new-campaign/814643/ #Marketing #Strategy #Retail #BurgerKing