On manufactured insecurity:

Antiperspirant became a thing because marketers convinced people that smelling bad was a problem.

They started with women, using a message that to keep your man, you better not smell.

Then they moved on to men, for whom body odor was previously considered masculine.

Advertisers *made* the problem of body odor.

https://www.smithsonianmag.com/history/how-advertisers-convinced-americans-they-smelled-bad-12552404/