“If active distraction of readers of your own website was an Olympic Sport, news publications would top the charts every time.”

“To truly wrap your head around the phenomenon of a 49 MB web page, let’s quickly travel back a few decades. With this page load, you would be leaping ahead of the size of Windows 95. The OS that ran the world fits perfectly inside a single modern page load.”

https://thatshubham.com/blog/news-audit

The 49MB Web Page

A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

…Shubham Bose:
“As a publisher, you shouldn’t run compute cycles to calculate ad yields before rendering the actual journalism.”

On the above article, a great phrase for a shit practice:

“Z-Index Warfare”