Lands' End has named Sarah Sylvester its first chief marketing officer in nearly a decade, tasking the executive with supporting brand-building efforts. Sylvester previously led marketing for Victoria's Secret and brings over 20 years of experience. The appointment represents a renewed commitment to brand building as the retailer continues its turnaround efforts. https://www.marketingdive.com/news/lands-end-names-first-cmo-in-nearly-a-decade-amid-turnaround-push/814848/ #Marketing #Strategy #Retail #LandsEnd