Burberry's recent trench coat campaigns show luxury marketing's shift from seasonal print ads to social platforms. The brand now moves faster and responds to cultural moments on Instagram and TikTok, where audiences discover fashion brands. Heritage products like the trench coat still anchor the message, but the format has changed. https://www.marketingtechnews.net/news/burberry-trench-coat-campaign-shows-luxury-marketing-shift-to-social-platforms/ #Marketing #Strategy #Social #Burberry