Great video. Watch it!

(This is Prof. Ada Palmer @adapalmer)

@wackJackle @adapalmer I don't understand the economics. If I print 300 books for the cost of one copy of the book, and I sell seven copies, doesn't that mean I've made a big profit? Even if the 293 remaining copies just sit there? Or were manuscript copies by scribes sold at a big loss?

And https://en.wikipedia.org/wiki/Gutenberg_Bible says the full print run of 158 or 180 copies seems to have sold out immediately, including sales outside modern Germany, so how did poor distribution result in bankruptcy?

Gutenberg Bible - Wikipedia

@dalke @wackJackle @adapalmer

Huh, kinda wish someone would answer this...

@dalke @wackJackle @Mikal He didn’t sell them for the full price of a manuscript, they were new and weird and people were suspicious of them and offered less. He had also taken out big loans to build his machines and buy the massive quantities of paper needed for the print run, and didn’t sell enough fast enough to pay back those loans with interest.

@adapalmer @dalke @wackJackle

Interesting, thanks. I wasn't doubting so much as curious and figured it was more complicated.