Coca-Cola is embedding AI across its marketing pipeline, from campaign production to consumer analysis, shifting toward what executives call persuasion-led growth. A McKinsey survey found 78% of organizations now use AI in at least one business function, up from 72% a year earlier. Generative AI could create 2.6T to 4.4T USD in economic value annually. https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ #Marketing #Strategy #AI #CocaCola