Rob of San FranciscoMy own theory is that TJ’s doesn’t really have a director of branding or whatnot. Every week, they just let a different employee choose the font for the packaging for the new product.
Annie in Progressthe two different Ns is bothering me.
Wendroid 🇺🇦@LikeItOrLumpIt @RobSF Oof, that’s downright disturbing. I would guess that the font came with an alternate cap N and their packaging graphics wizard jumped at the opportunity to get wild. TJs is consistently inconsistent, having no particular style, but also, somehow maintaining a fundamental Trader Joe’s look. They seem to have an extraordinary type library. Their regular newsprint flyer has a vaguely Victorian vibe because of the artwork style they use… @amiserabilist
@wendinoakland @amiserabilist @LikeItOrLumpIt
Has certainly worked for them since I started going there in San Gabriel in 1984.
Has certainly worked for them since I started going there in San Gabriel in 1984.