Rob of San Francisco
My own theory is that TJ’s doesn’t really have a director of branding or whatnot. Every week, they just let a different employee choose the font for the packaging for the new product.
Mar 16 at 6:30pmWeb
Show threadAnnie in ProgressMar 16

@RobSF

the two different Ns is bothering me.

Show threadpaulMar 16
@LikeItOrLumpIt @RobSF
Show threadpaulMar 16

@wendinoakland have you witnessed such an abomination?

@LikeItOrLumpIt @RobSF

Show threadWendroid 🇺🇦Mar 16
@amiserabilist @LikeItOrLumpIt @RobSF Oh yes! opinion in another post.
Show threadWendroid 🇺🇦Mar 16
@LikeItOrLumpIt @RobSF Oof, that’s downright disturbing. I would guess that the font came with an alternate cap N and their packaging graphics wizard jumped at the opportunity to get wild. TJs is consistently inconsistent, having no particular style, but also, somehow maintaining a fundamental Trader Joe’s look. They seem to have an extraordinary type library. Their regular newsprint flyer has a vaguely Victorian vibe because of the artwork style they use… @amiserabilist
Show threadRob of San FranciscoMar 17
@wendinoakland @amiserabilist @LikeItOrLumpIt
Has certainly worked for them since I started going there in San Gabriel in 1984.
Show threadpaulMar 16
@LikeItOrLumpIt @RobSF @wendinoakland
Show threadAnnie in ProgressMar 16

@amiserabilist @RobSF @wendinoakland

There! So satisfying. Thanks Paul! 🤗

Show threadWendroid 🇺🇦Mar 16
@amiserabilist @LikeItOrLumpIt @RobSF See? It’s fine. No extra Ns needed