Good to see a master’s project centered on Ukrainian type design presented in UAP (Poznań).

Lumyo is described as a text typeface family shaped by Ukrainian authenticity. What matters here is not “local flavor” as decoration, but an attempt to think through Ukrainian Cyrillic as a design problem, a historical layer, and a living graphic tradition with its own logic and references.

Congrats to Anna Pohorielova.

#Typography #TypeDesign #Cyrillic #UkrainianDesign

@salnykov Intrigued by the землꙗ form for З. Would that be readily recognisable to modern Ukrainian readers, I wonder?
@TiroTypeworks Ukrainian designers are becoming more confident in integrating historical forms into typefaces and visual communication, so readers are gradually getting used to them too. At the same time, in certain contexts z-shaped form can still be triggering, as it resembles the Russian military Z symbol 'zvastika' associated with the invasion of Ukraine.