Adrian Hon

"Today, to get bodies into stores, the shopping experience must be theatrical, Instagrammable, gamified."

But it was ever thus...

https://www.newyorker.com/magazine/2026/03/23/how-zac-posen-went-from-making-ball-gowns-to-remaking-the-gap

How Zac Posen Went from Making Ball Gowns to Remaking the Gap

The fashion designer was brought on as Gap Inc.’s creative director to help restore the company’s cultural relevance. Has the Gapaissance arrived? Rachel Syme reports.

The New Yorker
Mar 16 at 12:21pmWeb