what do you call the psychological phenomenon where you hallucinate a human face onto a corporation like Apple and decide it must have goals other than profit maximization and exploitation

“the macbook neo will usher in a new age of software tinkering” cool! so they finally rereleased HyperCard?

…no? ok fine, at least they published some new developer guidelines such that developers will need to ensure their apps run great on the neo for 8 years since it’s such a performance gap from the high end macbook pro they’re using to develop, right?

…also no? oh dear, how strange. the neo is starting to look a lot like the utterly obvious: an overgrown iPad for SaaS apps

@zzt It's interesting that the iPad Air iterative update released on the same day, at the same price, quietly bumped up to 12GB RAM as well as rocking a chip that's on another level of performance...

...and the reviewers say that's not like-for-like because "you need the $300 keyboard!" (that's got usable third-party alternatives for a fraction of that)

If MacOS runs on phone chips and iPadOS on desktop chips, how long before the two are merged? At which point the Neo buyers are revealed to have bought the (much) worse $600 2026 device

@shinybat @zzt I assume they will keep it separate at least from a consumer POV so they can sell you an iphone, an ipad and a MacBook.