@neil @amin

Before Christmas a couple of big companies cancelled AI-generated ad campaigns because the negative feedback was causing harm to their brand at the start of their peak selling season. The more people complain about these things (don’t share the ads, just say ‘company X used to be okay but their latest ad campaign is slop and it makes me hate them’ - ad agencies consider people sharing the ads to be positive for raising brand awareness even if people hate them), the more that feedback will go from ad companies to their customers.

For an example of the parenthetical: about 15 years ago, Tango did an ad campaign that had people rolling fruit down Constitution Hill in Swansea, where it smashed at the bottom. There were a bunch of news articles about how they didn’t bother to clean up and left the mess for residents. There was only one problem: all of the fruit was CGI, there was no mess. The negative press made a load of people watch the ad. The claim that they made a mess was ‘leaked’ from the ad agency to news sources who didn’t do any basic fact checking (I lived just around the corner, it was easy for someone to pop down and see there was no mess). The campaign was considered a big success. So if people share an ad and say ‘I hate this’, it won’t necessarily have the right result. But if they share a single terrible frame, it might.