Conversely I think that Anil Dash ought to be ashamed of turning his own name into a brand, which he did by the cutesy #tech culture trick of purchasing a vanity domain name. He's Anil-Dash-Dot-Com, like Real James Woods. Dash has used the apparatus of corporate technology to buy himself a badge of superiority. "I'm a Real Person™! See, I paid for the blue check and everything."
This is a very old trick, one that existed long before the personal computer and the #Internet made it so much easier. The chief virtue of the Internet, so far, has been that it's been possible to amplify old scams a millionfold without half-trying. You can buy all sorts of things with your name on them now from some website or another, but well do I remember from my childhood in the 1970s and 1980s how you could find some fly-by-night company through a magazine advertisement who would sell you pencils and pens and stationery all with your name on it. (Think Grimes from the infamous "Homer's Enemy" episode of The Simpsons.) I think also of that moment in Jules Dassin's Night and the City in which the sweaty spiv played by Richard Widmark, temporarily feeling like a big shot, gets himself an office with his name inscribed on the glass. Harry Fabian has MADE it! (He's on the run from the entire London underworld within a couple days.)
It's a load-bearing racket in #capitalism: the more money you're willing to pay, the easier it is to be recognized as a "real person", a person of substance, someone who can't simply be brushed aside or kicked into the gutter. There's not a single honorific of importance in Western society that hasn't been bought in some way, which isn't obtainable through intrigue and bribery. They let Elon Musk into the Royal Society, and faked up a "FIFA Peace Prize" for Donald Trump: one can purchase just about ANY badge of status.
#branding #marketing #corporate-technology #social-status #tech #Internet #capitalism